Countless companies and nonprofits are confronting ever greater challenges in the marketplace. More and more are having difficulty differentiating themselves in a crowded marketplace for customers, employees, funders, sponsors, donors, volunteers, media coverage, etc. Regrettably, when these organizations fail to create and execute well-defined marketing strategies, they often experience dire consequences – fewer customers, less market share, less revenue or even closure.
Our Approach
A marketing plan is your strategic playbook that details your organization’s marketing efforts. We will collaboratively construct your marketing plan to incorporate multiple elements such as market research, target markets, marketing strategies and tactics, marketing goals, objectives and performance targets, marketing budget, marketing timeline and marketing monitoring and evaluation.
Marketing strategies, tactics and activities are the building blocks of a marketing plan. Your marketing plan will feature a mix of strategies such as:
- Television, Radio & Print Media Advertising
- Direct Marketing
- Promotions
- Public Relations and Publicity
- Event Marketing
- Content Marketing
- Online and Social Media Marketing
- Sponsorships and Cause Marketing
Your Results
Your marketing plan will help you to:
- better position your organization in the marketplace
- gain a competitive edge
- define or reinforce your organization’s brand image
- heighten awareness of your organization
- attract more customers
- fuel your organization’s growth