Strategic Fundraising Planning

Ensure effective cultivation and stewardship to maximize your organization’s fundraising return on investment.

Most nonprofits take a shotgun approach to fundraising and randomly apply for grants, organize special events and send direct mail letters. All nonprofits, large and small, need a written fundraising plan to navigate the turbulent fundraising landscape.

Our Approach

Together, we’ll create a strategic fundraising plan as a roadmap to guide your fundraising efforts. Your fundraising plan will detail goals, objectives, activities, performance measures and performance targets for each revenue stream. Alongside your fundraising plan, we can create tools to assist you to better manage your fundraising operations and each revenue stream.

Your strategic fundraising plan can incorporate multiple revenue streams that align with your organization’s capacity, expertise, experience and interests. The revenue streams might include:

  • Grants
  • Corporate Gifts
  • Major Gifts
  • Planned Gifts
  • Board Member Donations
  • Special Events
  • Sponsorships
  • Online Donations
  • In-Kind Donations
  • Earned Income

Your Results

After creating your strategic fundraising plan, your organization will have a solid framework on which to build its fundraising operations. Additionally, as you successfully implement your plan, your organization will:

  • have a more coordinated and diversified fundraising strategy
  • place more emphasis on reaching your fundraising goals and objectives
  • improve accountability as you pursue your fundraising performance measures and targets
  • maximize your revenue streams and achieve financial sustainability

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